Marketing Libraries in a Web 2.0 World download

Author: Réjean Savard  |  Isbn: 9783110263312  |  File size: 2MB  |  Year: 2011  |  Pages: 170  |  Language: English  |  File format: PDF  |  Category: Information Technologies

Marketing the 21st century library and information organization to its customers using Web 2.0 tools is a hot topic. These proceedings of a conference held in Stockholm, August 2010, focus on the marketing applications and (non-technical) aspects of Web 2.0 in library and information setups. The papers included (in English and French) explore and discuss: General concepts of Web 2.0 and marketing of library and information organizations; how libraries are adopting Web 2.0 marketing strategies; marketing libraries to clients using Web 2.0 tools; international trends and Interesting cases of marketing through Web 2.0 tools.

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